September 2016
July 2016
| | A CASTER TIPS HIS HAT FOR VEGA RODS |
| June 8, 2016 THE NUMBER ONE INTERNATIONAL FISHING TRADE MAGAZINE.Portuguese brand Vega to open in the USAHome»News»Portuguese brand Vega to open in the USA Posted on Jun 8, 2016 | Portuguese fishing brand Vega has announced a deal to make its products available in the United States. The company will be working with Virginia-based Cape Henry Custom Rods and Fishing Gear to supply its products and several new USA market-specific products to American fishing tackle retail stores with immediate effect. The move, almost one year in the making, is the end result of a painstaking series of field tests conducted by Vega’s local consultants, aimed at designing a product range that proved able to meet the high demands of American anglers. “You can’t expect to go into a market like the US without a real competitive edge, and ours could be none other than what’s been our DNA since we started, more than 25 years ago: the ability to design market-specific, trustworthy tackle, able to meet all demands, both from leisure and competitive anglers,” said Vega’s CEO Jorge Mourinho. “For this reason, we only considered the move because we had the chance to build an experienced local consultants team of die-hard anglers with a passion to conceive, design, test and develop a wide product range able to fulfil the needs of US anglers.” Luis Da Silva, Vega’s chief developer in the US, added: “We’ve been fishing in several spots on the US shoreline with the developing products and often take the chance to show them to local anglers, and they can’t seem to get enough of them. “And we think we understand why: they’re built like no other and it’s easy for experienced anglers to see how each product will improve his results. “So, naturally, tackle shop owners can spot the difference as well, as we’ve been able to see from the reactions we get when we visit them.” Cape Henry Custom Rods and Fishing Gear T: +1 757 942 5847 W: www.capehenrycrfg.com/contact
May 2016 VEGA TO OPEN IN THE US | |
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| | The Intimidator, a surf casting rod resulting from a long line of field tests, is Vega’s first show of force to the demanding American marketplace. | |
| | Last October, Vega reported it was getting ready to enter the US, one of the world’s largest sport fishing marketplaces. Local consultants were completing a painstaking series of field tests on several products, mainly sea fishing rods, meant to build a product range entirely capable of meeting the needs of each region’s anglers. The first great product resulting from those efforts has finally seen the light of day and will start to reach the US tackle shops this summer. The Intimidator is a rod built specifically to for the surf casting techniques used in the country, meeting the high level of demand these images demonstrate. Like other products soon to be unveiled, this rod was taken to the limits in numerous fishing sessions across many different scenarios, concerning weather, sea, tides and others, so that, in the end, it would prove fully capable of dealing with all the challenges. Congratulations, Vega US consultants! ■
December 2015 |
New Vega article discusses product testing and Vega's U.S. market entry.
VEGA’S INTERNATIONAL GROWTH CYCLE
The first Portuguese fishing brand is having a year of tremendous growth in
2015
with regard to international representation, with this present momentum in
more than 20
countries.
Highlighted is the possible entry into
the most competitive market in the world: The United States.
Vega is collaborating with local consultants,
mainly in the surf casting area, who are undertaking a wide series of field
tests involving fishing various regions to identify the differentiating
features of the products that will be part of the range in 2016. For now, the
reports coming in show great satisfaction from fishermen with the products
presented to test, with one consultant declaring
"what we have seen around here does not compare. "
New Videos!
Thursday, November 12, 2015
Watch Angel Villalpando test the new Vega rods!
Smartphone users can use the links here:
Video 1
Video 2
Video 3
Angel Villalpando
Monday, November 16, 2015
Cape Hatteras National Seashore, NC
A consultant who has helped Vega prepare its deployment in the North American market had the idea to take three of the surf casting rods from the collection for the most realistic test possible: the opinion of fishermen.
For this, it led them to a beach frequented by fishermen, the Cape Hatteras, North Carolina, and asked people to experiment and give their opinion.
The blue Potenza Premium was the favorite-people liked the appearance, the handle and the weight.
“Everybody liked the appearance of rods. They were very impressed with the colors and design and considered them to be very beautiful in overall appearance. Everyone liked the shapes and materials of the handles ", he said. In a sea of black rods, these really stand out!”
A journey that provided valuable information for defining the brand ranges for that all-important market next year.
Thursday, October 29, 2015
Little Island Pier, Virginia Beach, VA
Continuing its
international expansion strategy, Vega is currently preparing its entry into
one of the world's largest markets of sport fishing, the U.S.
To this end, the brand is undertaking a
collaboration with local partners-a series of “field tests” of various products
of different ranges-in order to define the most appropriate solutions to this
important and strategic market .
The range of the brand in that country will be
composed of both models known in the European markets with new solutions specific
to the U.S. market, so that the future importer can respond to demands made by
local fishermen.
Battery tests of
the first products resulted in a first opinion from one of the local
consultants who have pointed out that the quality of the manufacture of rods
was considered excellent: “What we have seen around here does not compare.”
